Old Bill and British Educator Crackers

In May 1933 Old Bill featured in an advertisement published in a number of Ontario newspapers, promoting British Educator Crackers Toasted Cheese Thins. 

Very little is known of how this Canadian firm came to use Old Bill, who seems to have only appeared in one advertisement - an example of which is illustrated here, from the Windsor Star, 31 May 1933.

The British Educator Cracker Company Limited was founded in Toronto in February 1933 by George William Burry (1900-1963).