Old Bill and British Educator Crackers

In 1933 Old Bill featured in an advertisement promoting British Educator Crackers Toasted Cheese Thins. 

Very little is known of how this Canadian firm came to use Old Bill, who seems to have only appeared in one advertisement - an example of which is illustrated here, from the Niagara Falls Evening Review, 31 May 1933.

The British Educator Cracker Company Limited was founded in Toronto in February 1933 by George William Burry (1900-1963).